The premier STL pet adoption center faced a unique challenge in finding loving homes for its larger canine companions. Recognizing this need, we decided to lean into the trend of 'BDE’, and add a little twist! Spearheading an expansive multimedia campaign for Big Dog Energy, I played a pivotal role in orchestrating a range of work including web design, social media engagement, photography, print materials, billboards, and beyond. I had the pleasure of partnering with a local video production company to creative direct a video shoot that received two Gold ADDY awards at the regional American Advertising Awards.