For this campaign, we were tasked with rebranding Tidy Cats Breeze Litter Systems while also clarifying what it actually is. Audiences often wondered: Is it an automated litter robot, a traditional litter box, or just another clay litter? And what exactly makes it a “Breeze”?

 

We reintroduced Breeze as the all-in-one “un-litter” solution. From this idea, I developed a new visual landscape for the brand, brought to life across video ads, print, and paid social.