The APA Adoption Center is constantly full of stray and rescue animals. Surprisingly, many of them are actually pets that escaped without an ID tag or collar. Without their tags, your pet is essentially "naked"—and that's a serious issue. To highlight this, our eye-catching campaign features censored, un-collared necks, drawing attention to the importance of proper identification. By reducing the number of lost pets in shelters, we can focus more on helping strays that truly need extra care.