Winchester is a very well known brand that's been around for ages, but not too many people realize their contributions to the United States Military. For this epic project, I led the charge to bring the new military products site to life. The website needed to tell the story of how Winchester's innovation and commitment has made a huge impact for our US Military. There was a focus put on giving some grit and physical presence to the brand. All the textures, coloring and even button style references the look of the typical military uniform.